Based on the Agreement on academic, scientific-technical and business cooperation, number 1728/10 from 11/8/2010, and the Decision on accreditation of joint study program, number 612-00-00930/2014-04 from 26/12/2014, Higher Vocational School for Market Communications performs accredited study programs in Belgrade and Banja Luka. Students from Banja Luka (the Republic of Srpska) can attend study programs of Higher Vocational School for Market Communications at the premises of Pan-European University.

“Support to students from Banja Luka, i.e. the Republic of Srpska, enrolled at Higher Vocational School for Market Communications, in terms of performing teaching activities in an extraordinary study and distance learning study, students will be able to realize at Pan-European University “APEIRON” Banja Luka in the form of:

  • administrative and technical support (the admission can be done in Banja Luka, and the Student Services provides all required information, help, and services);
  • professional and technical support (access to informational and educational resources of Higher Vocational School for Market Communications).
  • teaching and testing activities for extraordinary students

Students of Higher Vocational School for Market Communications can during their studies transfer from one study program of Pan-European University to the other, if they are compatible, and by taking exams from a differential program. Students can continue their education (in the fourth year) at Pan-European University, or they can enroll in the studies of a higher cycle.
NOTE: The student registers are kept in the headquarters of Higher Vocational School for Market Communications in Belgrade.”

  • Work permit issued by the Ministry of Education, Science, and Technological Development of the Republic of Serbia, number 612-00-01134/2014-04 from 14/10/2014
  • Decision on accreditation of the study program Propaganda and Public Relations, number 612-00-00657/2013-04 from 13/12/2013
  • Decision on accreditation of the study program Translation Studies of the English Language, number 612-00-00516/2012-04 from 13/12/2013
  • Decision on accreditation of the study program Advertising and Public Relations, number 612-00-239/2009-04 from 24/6/2011
  • Decision on accreditation of the study program Internet Technologies and Electronic Business, number 612-00-00930/2014-04 from 26/12/2014

Higher Vocational School for Market Communications was established in 2005. In 2011, the school changed its founders, so that the current school founders are Pan-European University “APEIRON” and its founders. The mission of this higher education institution is education of young professionals who will deal with public relations, propaganda, internet technologies, electronic business, management, and translation.

The educational program of this Higher vocational school creates a bridge between theory and practice and offers its students a chance to develop interdisciplinary and easily applicable skills for a range of possible professions within the market and communication industries, internet technologies, and electronic business.

The school has three three-year study programs of basic vocational studies: „Propaganda and Public Relations“, „Internet Technologies and Electronic Business“, and „Translation Studies of the English Language“, as well as a one-year program of specialist vocational studies: “Advertising and Public Relations”.

nformation and registration

HIGHER VOCATIONAL SCHOOL FOR MARKET COMMUNICATIONS, address: Palmira Toljatija 5/I, 11070 Belgrade SRB, phone number: Tel: +381 11 267 32 93, +381 11 267 33 15; phone/fax number: +381 11 267 32 92; e-mail:; web site:
PAN-EUROPEAN UNIVERSITY APEIRON, address: Bosnia and Herzegovina/the Republic of Srpska, Pere Krece 13, Pošt. fah 51, Banja Luka 78102; Student Services: phone number: +387 (0) 51 430 890; 430 892; 247 983; 247 984; fax number: 430 891; WEB mail:; Rector’s office: phone number: +387 (0) 51 247 920; fax number: 247 921; e-mail:; University secretary: phone number: +387 (0) 51 247 944;

Study program of the basic vocational studies


1. Vocational Manager – 180 ECTS-credits (in the field of Market Communications)

Study program of the specialist vocational studies


1. Vocational Manager Specialist- 60 ECTS-credits (in the field of Market Communications)

Scientific field - Social and humanistic sciences

The objective of this study program is education of specialized professionals in the field of propaganda and public relations, industrial advertising, recognizable branding, mass media communications, planning and implementation of media campaigns and related market activities, primarily in order to respond to the demands and interests of the economy and also of the public sector in this extremely important area of market and public communications. That interest is covered with expert and creative knowledge of propaganda, public relations, communication skills, internet and television advertising, corporate communications, graphic design, advertising and PR agencies, and agencies for market research and public opinion.

The basic vocational study program “Propaganda and Public Relations” is designed according to the latest current professional and scientific world standards in this field in order to create experts in the field of modern market and public communications, in which there are not enough well-educated professionals. This study program strives to educate and create vocational managers who will be able to apply in practice this valuable and specific knowledge.

Employment sectors

  • Marketing and advertising agencies
  • Broadcasting and production companies
  • Public relations offices
  • Marketing departments in companies
  • Media and propaganda agencies
  • Offices for corporate communication and image
  • Translation and proofreading jobs in public and private sectors
  • Information management jobs in English in technology, marketing, and consulting companies
  • Translation agencies/departments in national and international organizations
  • Managerial jobs in the field of professional translation, proofreading, and business communication in English
  • Jobs related to communication in English in the field of high technology, economics, international trade and law at the national and international level

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